Are you a strategic thinker with a passion for marketing, communication, and brand development? Rimi Estonia is looking for a Marketing and Public Relations Manager (fixed-term contract for parental leave substitute) to lead our marketing and PR efforts, shape our public image, and drive impactful campaigns.

Why join Rimi?

• Work in one of the leading retailers and work together with bright colleagues across Baltics
• Take leadership and drive different initiatives to deliver results in good partnership with leaders
• Unlock extensive career pathways within the entirety of the Rimi Baltic group, allowing you to chart your professional growth with confidence and purpose
• Experience competent, friendly, and highly professional team support that empowers you to achieve your best work every day
• Embrace a work culture that values flexibility, with the option for hybrid work
• Take advantage of a competitive remuneration package including company car and yearly bonus that recognizes and rewards your contribution to the success of our company.

What you will be doing:

• Strategic Planning & Budgeting: Develop and implement the marketing and PR plan aligned with commercial strategies and budget objectives, define brand positioning through core brand values and visual identity
• Advertising, Promotion & Store Launches: Oversee the planning, execution and optimization of marketing campaigns across digital and traditional channels. Ensure impactful store launches and promotional activities
• Agency & Media Relations: Manage partnerships with advertising, PR and creative agencies to deliver high-performance campaigns. Cultivate strong media relationships to secure consistent, positive coverage of Rimi’s brand and initiatives
• Market Research & Insights: Oversee competitive analysis, consumer behavior studies, and media tracking to inform strategic decisions and identify growth opportunities
• Team Leadership & Internal Communication: Lead the Marketing & PR department, manage internal communications, employee events and information flow across the company
• Public Relations: Support executive visibility through public statements and media engagements.

What you bring to the team:

• University degree, preferably in marketing, communications or public relations
• Strong analytical abilities and a data-driven decision-making mindset
• Proven experience as marketing and/or brand manager with an ability to manage large budgets
• Strong strategic planning and project management skills
• A creative mindset with a results-driven approach
• Excellent command of English allowing you to confidently communicate and cooperate in a cross-cultural environment. Estonian is a competitive advantage
• Excellent communication and interpersonal skills, ability to collaborate effectively with cross-functional teams and leaders.

The recruitment process will consist of an initial interview with the Recruitment Partner & HR Manager followed by a home-assignment and second round with the HR Manager and Country Managing Director.